To rebrand the logo, I used X and created a system to brand the programs. I made a unique X for each program that they offer.

Motion Logo Reveal

I made a fun logo reveal that shwocases the different programs.

Mobile App

I created an app that could help the user improve and make their crossfit journey easier.


Before starting with the rebrand, I conducted competitors research and I analyzed what keywords I should focus so I stay with the brand feel. 

Process: Company Research

Content Inventory

I created a content inventory based on the current site for the future website.