About me

About me

About me

With over 6 years as an end-to-end product designer, my focus has been mainly in the enterprise and financial tech space, sprinkled with some valuable experience in the agency environment. Equipped with a Master's in Human-Computer Interaction, I specialize in creating simple solutions for complex problems, leveraging my strong background in visual design. Outside of work, you'll find me indulging in my love for tea and spoiling my fur baby :)

With over 6 years as an end-to-end product designer, my focus has been mainly in the enterprise and financial tech space, sprinkled with some valuable experience in the agency environment. Equipped with a Master's in Human-Computer Interaction, I specialize in creating simple solutions for complex problems, leveraging my strong background in visual design. Outside of work, you'll find me indulging in my love for tea and spoiling my fur baby :)

With over 6 years as an end-to-end product designer, my focus has been mainly in the enterprise and financial tech space, sprinkled with some valuable experience in the agency environment. Equipped with a Master's in Human-Computer Interaction, I specialize in creating simple solutions for complex problems, leveraging my strong background in visual design. Outside of work, you'll find me indulging in my love for tea and spoiling my fur baby :)

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My Design Process

My Design Process

While the double-diamond framework provides a solid foundation, I adapt based on the unique requirements of each project. This ensures that I deliver effective solutions that meet both business objectives and user expectations.

While the double-diamond framework provides a solid foundation, I adapt based on the unique requirements of each project. This ensures that I deliver effective solutions that meet both business objectives and user expectations.

Discover

Understand the problem -
User & stakeholder interviews, contextual inquiry, heuristic evaluation, persona, empathy mapping, competitive analysis

Define

Synthesize insights, define problem space -
Information architecture, prioritizing use cases

Develop

Ideate and brainstorm -
Mockups, prototype, iteration

Deliver

Narrow down into a specific solution -
Usability testing, interactive prototype, implementation, post-launch iteration

Design & Collaboration Tools

Design & Collaboration Tools

Let's keep in touch

© Aliana Layug 2024

Let's keep in touch

© Aliana Layug 2024